High Concept, High Touch
A Whole New Age
Agricultural (Farmers) to Industrial (Factory Workers) to Information (Knowledge Workers)to
Conceptual (Creators & Empathizers)
To survive in the Conceptual Age you need to answer these questions:
1) Can someone overseas do it cheaper?
2) Can a computer do it faster?
3) Is what I'm offereing in demand in a age of abundance?
The key charateristics needed as we move from the Information Age to the Conceptual Age are:
HIGH CONCEPT
Creativity
Art
Beauty
Patterns & Relationships
Opportunities
Story Telling
Invention
HIGH TOUCH
Empathy
Human Interaction
Joy
Purpose
MFAs are replacing MBAs
IQ & EQ
IQ impacts only the professions open to you
Within a profession IQ has only 4 - 10% impact
EQ accounts for the rest.
Meaning is the new money
Pick one topic from Chapter 3 outlined above and give an example of how you have witnessed or experienced this directly.